Meet the Family Behind the Numbers
Sarah Holland
CHIEF "ROOT" OFFICER: Founder & Vision Guide
After nearly a decade of running this business on my own, I’m excited to step into a new chapter with my kids joining me. Over the years, I’ve learned that while getting the numbers right matters, the people and relationships behind those numbers matter even more.
Outside of accounting, relationships are the center of my life: my husband, our blended family of six kids, my faith in Jesus, and the incredible people I get to walk through life with. Whether I’m snapping photos, exploring somewhere beautiful, or spending time with the people I love, I’m happiest when life is rooted in faith, connection, creativity, and heart.
That same spirit is what I bring to Heartwood Accounting — experience, integrity, personal connection, and genuine care for the people and businesses we serve.
Jack Pedersen
ASSISTANT "BRANCH" MANAGER: Client Happiness Lead
My path into accounting started long before my career officially began. Growing up with a mom who has worked in the field for years, I saw firsthand how much clarity and peace of mind can come from helping people make sense of their finances. Those early lessons shaped how I approach my work today-with patience, attention to detail, and genuine care for the people behind the numbers.
I take the time to understand each client’s unique situation, explain things in a way that makes sense, and turn financial stress into confidence. For me, great accounting starts with relationships and trust, followed by accurate, dependable work you can feel confident in.
Born and raised in Northern Colorado, outside of work you’ll find me spending time with family, hiking, or absolutely killing it at trivia night!
As part of the Heartwood family, I work behind the scenes helping turn ideas into something organized, repeatable, and ready to grow. From marketing and creative projects to building SOPs and systems, I enjoy finding better ways to keep things running smoothly and bringing a little order to the occasional family-business chaos.
I tend to be the calm one in the room, steady, thoughtful, and always willing to figure out the best solution when things get complicated. I’m excited to bring that perspective to Heartwood as we grow, helping build strong systems while keeping the personal, family feel at the center of what we do.
Outside of work, music is a big part of my life-whether I’m creating it, catching a live show, discovering something new, or simply enjoying the soundtrack to everyday life.
DIRECTOR OF “GROWTH RINGS”: Systems & Strategy Lead
Ash Pedersen
Let’s Grow Together!
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